Lifestyle - LUV AJ

LUV AJ was founded by Amanda Thomas when she was 14 years old when her after school hobby of jewelry-making turned into a business. After a chance encounter with a buyer at Fred Segal, they picked up the entire collection for their stores and from there LUV AJ was created! Seen on celebrities like Bella Hadid, Hailey Beiber and Kendal and Kylie Jenner and a focus on high quality, affordable materials they are the epitome of jewelry that makes you feel cute and confident!